In some ways, this is the creeping "Harperization" of this Prime Minister's Office, Marland added. "It is because the Prime Minister's Office wants them to reuse them." "Why is the Prime Minister's Office creating these photographs, circulating them and saying people are allowed to reuse them?" he said. John's who specializes in political branding and message control. They wouldn't be, said Alex Marland, a political science professor at Memorial University in St. "The prime minister and his family are photographed at public events on a regular basis and many of those pictures are posted on social media by various organizations and individuals," he said.ĭuchesneau would not comment on whether the office was concerned about a company using the prime minister and his family for commercial purposes. People don't need to ask permission to use what the office posts to social media, said deputy director of communications Olivier Duchesneau. "We're always pleased when Canadians choose to wear Joe Fresh, including the Trudeau family," the director of public relations Nicole Plener said in a statement.įor its part, the Prime Minister's Office does not take issue with the company's use of the photo. They repeated that message when asked by The Canadian Press whether they were deliberately trying to boost their brand with Trudeau's star power. The company subsequently took the image and plunked it into a sponsored Facebook post, ensuring it would be seen online, writing underneath it was happy and honoured the kids celebrated the holiday weekend wearing its clothes. Joe Fresh is using a picture of the Trudeau kids wearing the Canadian retailer's clothes to promote its brand on Facebook.
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